Types of Personal Information We Collect
The types of personal information we collect will depend on the services you request and, if you are a client, the nature of our representation or your case. We may collect the following categories (with non-exhaustive examples) of personal information:
Individual Identifiers and Demographic Information
Contact information (name, email address, phone number, mailing address, job title, organization); identifiers such as client ID, username, IP address, and device ID; demographic information such as date of birth, gender, age, marital status, and race pulled from your claim.
Sensitive Personal Information
Government ID numbers (Social Security number, driver’s license number, passport number); financial information (account numbers, insurance policy numbers, invoices); medical information (doctor’s notes, treatment plans, medical conditions, prescription medicines, insurance documentation); precise physical location collected via the App if you consent.
Sensory Data
Call recordings made by us or our service providers; audio recordings, photographs, videos, or similar data provided as part of a case file.
Communication Information
Details about your claim or legal matter; account information such as username and password; communications including calls, emails, and conversations with our digital chat services.
Internet or Network Activity
Online activity information (pages viewed, time on page, navigation paths, access times); device information (operating system, browser type, screen resolution, general location such as city or state).
Inferences Drawn from Personal Information
Profiles reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.
Sources of Personal Information
- Personal Information You Provide Us. We collect information you provide while using our Platform, including when you contact us, create an account, or submit a request.
- Personal Information Collected Automatically. We and our third-party providers use cookies and other technologies to collect information automatically, including:
- Cookies — small data files stored by your browser used for preferences, personalization, and security.
- Pixels — web beacons used to track whether pages or emails were accessed.
- SDKs — third-party code used for analytics, social media integration, and advertising.
- Session Replay Technologies — record video replays of user interactions for research and improvement purposes.
- Local Storage — used to save preferences and personalize your experience.
- Personal Information Collected from Third Parties. We may also collect information from business partners, public sources, referral sources, and individuals or entities involved in our clients’ legal matters.
Online Analytics
We may use third-party analytics tools, such as Google Analytics and Mouseflow, to understand how you use our Platform. These tools collect information sent by your browser or mobile device, including pages visited and usage information. For information on how Google collects and uses your data, visit Google’s privacy page. To opt out of Google Analytics data collection, download the browser add-on at tools.google.com/dlpage/gaoptout.
Use of Personal Information
We may use the personal information we collect for the following purposes:
- To Provide Our Platform — to respond to your inquiries, manage your account, process transactions, personalize your experience, operate and improve the Platform, and enable security features.
- For Direct Marketing — to send newsletters, legal updates, and other information that may interest you. You may opt out as described below.
- For Research and Development — to generate statistics, analyze usage trends, diagnose technical issues, and develop new features. We may create aggregated or de-identified data for these purposes.
- For Compliance, Fraud Prevention and Safety — to enforce our Terms of Use, comply with applicable laws, protect rights and safety, and prevent fraudulent or illegal activity.
- For Interest-Based Advertising — we and our advertising partners may use your information to display relevant ads on our Platform and other sites and services.
Disclosure of Personal Information
We may disclose personal information to the following categories of recipients:
- Service Providers — third parties that perform services on our behalf (web hosting, analytics, mailing, IT). A PLUS will not share text message opt-in data or SMS consent with third-party service providers.
- Other Law Firms or Lawyers — where we jointly represent a client or refer cases, with precautions to preserve confidentiality and attorney-client privilege.
- Authorities, Law Enforcement, and Private Parties — to comply with legal obligations, protect rights and safety, or prevent crime.
- Business Transactions — in connection with a merger, acquisition, reorganization, or similar transaction.
- Advertising Partners — for interest-based advertising purposes as described in this Privacy Policy.
- Professional Advisors — lawyers, bankers, auditors, and insurers in the course of professional services.
- Affiliates and Related Companies — companies under common control, for the purposes described in this Privacy Policy.
- Consent — we may disclose your information pursuant to your prior direction or specific consent.
Your Choices
- Opt-Out of Marketing Communications. Send an email to contact@apianv.com or write to APIA NV LLC, ATTN: Privacy Policy, 340 E Warm Springs Rd., STE 110, Las Vegas, NV 89119. Allow up to 10 calendar days to process your request.
- Cookies. Most browsers allow you to remove or stop accepting cookies. Visit allaboutcookies.org for more information.
- Advertising Choices. You may opt out of interest-based advertising through the NAI opt-out page or the DAA opt-out page.
- “Do-Not-Track.” At this time, the Site does not respond to Do Not Track signals. Visit allaboutdnt.com to learn more.
- Declining to Provide Information. We need to collect personal information to provide certain services. If you do not provide the requested information, we may not be able to provide those services.
Information Security
A PLUS takes reasonable measures to secure and protect the personal information we collect. Nevertheless, no security system is impenetrable. We cannot guarantee the absolute security of your personal information. Moreover, we are not responsible for the security of information you transmit to us over networks that we do not control, including the Internet and wireless networks.
Linked Websites
Our Platform may contain links to third-party websites. A PLUS is not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
Using the Platform from Outside the United States
A PLUS is headquartered in the United States of America. Your personal information may be transferred to, stored, or processed in the United States and other locations outside of your home country. The data protection laws of these countries might not be as comprehensive as those in your country. By using any portion of the Platform, you understand and, where applicable law permits, consent to such transfers as described in this Privacy Policy.
Children’s Privacy
We do not knowingly solicit or collect personal information online from children under the age of 18. Please contact us if you believe we may have collected such information.
Contact Us
If you have any questions about this Privacy Policy or A PLUS’s information privacy practices, please contact us at:
- Email: contact@apianv.com
- Telephone: 702-919-1000
- Mail: APIA NV LLC, ATTN: Privacy Policy, 340 E Warm Springs Rd., STE 110, Las Vegas, NV 89119